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Statista Email Marketing Trends Every Ecommerce Brand Should Watch

If you run an ecommerce brand, you already know that email marketing is your not-so-secret weapon. But just how powerful is it? According to recent Statista data, global email users are set to hit 4.7 billion by 2026. That’s not just inbox clutter—that’s billions of revenue opportunities for your store, if you know how to use email marketing the right way.

Let’s break down what this means for ecommerce brands, why email marketing services like Flizz drive real growth, and how you can use these insights to outpace competitors on Shopify, Amazon, or your own DTC website.

Email Marketing Is Where Ecommerce Wins

First, the numbers. Statista reports show that email marketing ROI can hit 36:1 for every dollar spent. That’s higher than any other channel, hands down. But blasting out a marketing email isn’t enough. Today’s customers expect:

  • Personalized email campaigns
  • Smart abandoned cart flows
  • Automated post-purchase sequences
  • Engaging ecommerce newsletters
  • Targeted winback campaigns

If your emails aren’t ticking these boxes, you’re leaving money on the table.

What Statista Tells Us About Ecommerce Email Campaigns

Here’s what’s hot, according to the latest trends:

  • Cart Abandonment Is Still a Gold Mine
    Statista data shows nearly 70% of online carts are abandoned. But with the right abandoned cart flows and email blasting services, you can recover up to 20% of those lost sales.

  • Retention Beats Acquisition
    The cost to acquire a new customer keeps rising. Email marketing campaigns focused on retention—like winback campaigns and post-purchase sequences—are proven to boost lifetime value and repeat purchase rates.

  • Automation Is the Growth Engine
    Free email automation tools are everywhere, but expert email marketing firms get results by combining e marketing strategy with tailored Klaviyo flows and advanced segmentation.

  • Mobile Is Non-Negotiable
    Statista highlights that over 50% of emails for email marketing are opened on mobile. If your campaigns aren’t mobile-optimized, you’re missing half your audience.

How Ecommerce Brands in North America, The Netherlands, and Denmark Can Take Action

Whether you’re a Shopify store owner in the US, a DTC founder in Amsterdam, or running a subscription box in Copenhagen, the fundamentals are the same:
You need email marketing that goes beyond basic e mail how to write tactics.

Here’s what to focus on right now:

  • Build Robust Ecommerce Email Strategy
    Map out journeys for every customer—from welcome email blasts to post-purchase and winback flows.

  • Leverage Klaviyo Email Agency Expertise
    Don’t just set and forget. Partner with a team that knows how to squeeze every drop of value from your email marketing as a service.

  • Test, Measure, Optimize
    Use data from every email campaigner effort. Split-test subject lines. Tweak your email deployment. Double down on what works.

Statista’s data is clear: email marketing isn’t just alive, it’s thriving—especially in ecommerce. But the brands seeing the best results aren’t sending a marketing email here and there. They’re running coordinated, expertly written, and beautifully designed email campaigns that drive sales and build customer retention.

Want to see what high-performing email marketing can do for your ecommerce brand? Let Flizz design, write, and launch your next best email campaigns—so you can focus on scaling your store. Book your free strategy session here.

Email marketing is changing, but one thing’s constant: your customers still check their inbox every day. Make sure your brand is there, with emails they’ll actually want to open.

Frequently Asked Questions (FAQs)

What makes ecommerce email marketing different from other types of email marketing?

Ecommerce email marketing focuses specifically on driving sales, customer retention, and lifetime value for online stores. It includes targeted strategies like abandoned cart flows, post-purchase sequences, and winback campaigns tailored to ecommerce customer journeys.

How can Klaviyo email agency expertise improve my Shopify store’s email campaigns?

Partnering with a Klaviyo email agency like Flizz ensures your email marketing campaigns are expertly crafted, segmented, and automated. This leads to higher engagement, better email deployment, and ultimately increased sales and customer retention.

Why is email automation important for ecommerce brands in North America and Europe?

Automation allows brands to send timely, relevant emails such as abandoned cart reminders and post-purchase follow-ups without manual effort. This is critical for markets like North America, The Netherlands, and Denmark, where personalized, mobile-optimized emails drive higher conversion rates.

Are free email automation tools sufficient for effective ecommerce email marketing?

While free email automation tools can help get started, professional email marketing firms provide advanced segmentation, customized Klaviyo flows, and strategic email campaigns that free tools often lack, maximizing ROI for ecommerce brands.

How often should ecommerce brands test and optimize their email campaigns?

Regular testing and optimization—such as A/B split-testing subject lines and adjusting email deployment strategies—are essential to continuously improve performance. Brands should review their email campaign data after every send to refine their ecommerce email strategy.