Flizz Blog

When Does Starbucks Pumpkin Come Out and What Ecommerce Brands Can Learn

Craving that first sip of Starbucks’ Pumpkin Spice Latte? You’re not alone. Every year, “when does Starbucks pumpkin come out” becomes a viral trend, setting off a surge in search, social chatter, and, yes, sales. But what does this have to do with ecommerce email marketing? Everything.

Pumpkin season is proof that anticipation drives action. Smart brands take a page from Starbucks’ playbook—building hype, timing campaigns, and using email marketing to turn buzz into buying. Let’s break down how you can use these lessons to craft high-converting email campaigns that are as irresistible as pumpkin spice.

Starbucks Pumpkin Spice Drop and the Power of Email Marketing

Each August, Starbucks brings back the Pumpkin Spice Latte. The date isn’t random—it’s a masterclass in seasonal marketing. When Starbucks teases the launch, inboxes fill up with marketing emails and email blasts. The result? Crowds at stores, trending hashtags, and a spike in ecommerce activity (yes, pumpkin spice everything gets a lift).

Why does it work?

  • Anticipation: Emails build excitement before the drop.
  • Exclusivity: “Be first in line” or “Early access” emails make customers feel special.
  • Personalization: Targeted email campaigns remind fans when and where to get their fix.

That’s email marketing email at its best—driving sales and boosting retention.

How Ecommerce Brands Can Harness This Trend

You don’t need to be Starbucks to make seasonal magic. Here’s how ecommerce brands can use email marketing services to capture the same energy:

1. Time Your Email Campaigns for Maximum Impact

  • Launch your emails for email marketing around peak seasonal trends—think back-to-school, Black Friday, or local holidays in North America, The Netherlands, and Denmark.
  • Use ecommerce email strategy to plan abandoned cart flows and post-purchase sequences that align with customer intent.

2. Build Anticipation With Segmented Email Blasting Services

  • Send teasers and countdowns to your most engaged segments.
  • Use email deployment tools to automate free email automation campaigns, so your audience gets the right message at the right time.

3. Drive Repeat Sales With Retention Flows

  • Deploy winback campaigns and ecommerce retention emails, reminding customers of limited-time offers or upcoming launches.
  • Use Klaviyo email agency expertise to build flows that nurture your audience beyond the initial purchase.

4. Make It Easy to Buy

  • Add clear CTAs to your marketing service emails—think “Shop Now” or “Get Early Access.”
  • Use email advertising services to highlight best sellers and drive urgency.

What Sets High-Performing Ecommerce Emails Apart

Top-performing email marketing campaigners know the secret: it’s not about blasting everyone. It’s about the right message, at the right time, to the right person. Here’s what to focus on:

  • Personalization: Tailored recommendations and dynamic content drive conversions.
  • Automation: Free service email automations (like abandoned cart reminders) save time and boost ROI.
  • Testing: A/B test subject lines and creative for continuous improvement.

Want to see how a marketing email can deliver results like Starbucks? Check out our done-for-you email marketing services and let Flizz turn seasonal buzz into year-round sales.

The Takeaway

So, when does Starbucks pumpkin come out? As soon as they’re ready to stoke desire. Your ecommerce brand can do the same by using smart email mktg, automated email blasts, and creative campaigns to fuel customer excitement and boost lifetime value.

Ready to spice up your email marketing? Let’s get your ecommerce flows humming before your next big launch.

Frequently Asked Questions (FAQs)

Q1: How can ecommerce brands use email marketing to increase seasonal sales?
A1: Ecommerce brands can leverage seasonal email campaigns by timing their emails around peak shopping periods, using segmented email blasts to build anticipation, and deploying retention flows like winback campaigns to drive repeat purchases.

Q2: What are abandoned cart flows and why are they important in ecommerce email marketing?
A2: Abandoned cart flows are automated email sequences targeting customers who added products to their cart but didn’t complete the purchase. They are crucial for recovering potential lost sales and improving customer retention.

Q3: How does personalization improve the effectiveness of email marketing campaigns?
A3: Personalization tailors the email content to the recipient’s preferences and behaviors, increasing engagement, click-through rates, and conversions by delivering relevant and timely messages.

Q4: What role does automation play in ecommerce email marketing?
A4: Automation streamlines the process of sending targeted emails such as abandoned cart reminders, post-purchase sequences, and winback campaigns—saving time while enhancing customer experience and boosting revenue.

Q5: Why should ecommerce brands consider working with a Klaviyo email agency like Flizz?
A5: A Klaviyo email agency like Flizz specializes in designing, writing, and deploying high-converting email campaigns customized for ecommerce brands, helping increase sales, customer retention, and lifetime value through expert email flows and strategies.